The world of online business is booming and growing tremendously each year. The competition is strong and it is not easy to survive in it. In order to increase inbound web traffic to your website and to get your business noticed, it is very important to work on your SEO strategy.
SEO means search engine optimization, it is a digital marketing strategy that focuses on optimizing a website in order to increase the quantity and quality of web traffic it receives from search engine results pages. Higher web traffic means higher sales and conversions.
So, how can you increase online traffic and get more visitors to your website? Below mentioned are some latest SEO hacks which can help boost your search engine ranking in 2021.
Latest SEO hacks to boost your ranking in 2021
- Optimize for Voice Search
We have seen in the year 2020 that almost 50% of the searches made worldwide were made using voice search virtual assistants like Google, Siri, Alexa, Cortana, etc.
More and more users are now using the voice search option while searching for products and services. Therefore it is important for a business to start optimizing for voice search by creating content that can easily answer questions about your products and services, content that is easily searchable by focusing on certain keywords.
Add answers for frequently asked questions by users on Google search or other search engines. Voice searches are expected to increase more in 2021; this SEO hack of optimizing voice search on your website is very simple.
You need to focus on the questions that are frequently asked on Google related to our products using tools like Google Trends or Google autocomplete which can help in creating content.
- Get an SSL Certificate for the Website
SSL certificate means Secure Sockets Layer certificate which encrypts data or important information of the visitors using your website.
A website with an SSL certificate is secure and safe for browsing. The URL of the website with an SSL certificate starts with HTTPS instead of HTTP. It is very important that you tell your web developer to add SSL to your site. Google prefers indexing websites with SSL certificates as they are more secured. Getting an SSL certificate for your website is the simplest SEO hack you can perform to rank higher.
- Develop user-generated content
To increase your web traffic you need to keep a track of who is attracting traffic. So one of the best SEO hacks is observing and learning from the giant players about their Local SEO strategies.
Search engines like Google won’t be considered relevant if they are not able to index content from different websites. Social media websites like YouTube, Facebook, and Instagram, etc. use millions of user-generated content each month.
If these popular websites are able to drive huge traffic by encouraging user-generated content, then it is time you too start using user-generated content on your website to improve its search engine ranking. Developing user-generated content is expected to be one of the most popular Google ranking hacks in 2021.
- Create rich Backlinks
Creating rich backlinks for your website is a crucial factor for search engine algorithms. Search engines like Google determine the website ranking based on the quantity and quality of rich backlinks on your website.
The ranking algorithm of search engines is dependent on the weight upon the number of backlinks included and its quality. You can add backlinks to your content in a number of ways.
You can follow your competitor’s backlinks and its performance; this is the most effective and easiest way to create rich backlinks for your content. Some of the strategies for creating rich backlinks are introducing guest posts, buying eternal links, adding reviews, comments, questions-answers to your content.
- Add Video content
Creating videos and promoting on YouTube is a very effective SEO strategy. Most of the time businesses focus on promoting their business through social media platforms like Google, Facebook, Instagram, etc. but they forget how useful YouTube can be too.
YouTube is the third most visited website in the whole world; it receives over 3 billion views each day. Viewers prefer videos to regular text content and hence video links receive higher clicks and likes. Some of the facts related to the video content:
- With video content, the possibility of your website ranking on the top page of Google search is 50 times higher.
- Videos displayed in search results have a 41% higher click-through rate (CTR) as compared to regular text content.
- Optimizing the Website Footer
Websites have been known to stuff hordes of information in their footer. However, in the coming years, stuffing the footer with so much information won’t be accepted. You will need to strategically add content to your website’s footer to be able to rank well on the search engines.
The first thing is to ensure that the anchor texts in the footer are descriptive and matching to the search terms which are used by people to search for content they are looking for.
For example, if there are multiple hair salons in the city, you can use anchor texts like “hair salon near you” or “local hair salons” rather than putting down the whole list of locations being catered and the name of hairstylists.
- Encourage Guest Blogging
Guest blogging is one of the best SEO hacks and advance link building tactic as it helps in getting relevant and good quality backlinks for your website. It helps in creating awareness amongst more people, allowing more people to know you and your brand.
You can write top quality content for a relevant website and introduce links routing back to your website in the content. These links will route more people to your website, if your content is good and the readers find it useful and informative, there are high chances they will click your website link and visit it, they will remember your website as a great resource of information. Guest blogging helps in garnering good quality backlinks, building your email list, and creating brand awareness in blogger community.
- Develop Infographics
Developing Infographics can be a very useful SEO hack. Infographics can drive website traffic twice as compared to other images. Infographics help in presenting visual data which is faster and easier to process than regular text.
A lot of information can be presented in an interesting and attractive way by a single Infographic. Infographics can be easily shared on social media easily, hence using Infographics in your content or website will help increase its reach. The more Infographics you create and upload, the higher are the chances of you gaining web traffic.
Final Words:
The factors determining the SEO strategy keep changing each year; therefore it is important that you keep updating your website as per these changes.
If your website is not up-to-date then it will soon start slipping down the search engine ranking according to the latest SEO factors and Google algorithm changes.
Update your website and follow the above-mentioned SEO hacks to help boost your search engine ranking
