If you are present on the online platform, then you must be aware of the power and importance of SEO. All your efforts to improve your online presence revolve around SEO and it doesn’t matter whether you are working on keywords or meta description. Everything will contribute to Search Engine Optimization. In layman’s language, we can say that SEO is the backbone of the digital platform and without a robust and effective SEO strategy, all your efforts of improving the visibility of your website will go astray. This is why companies are now opting for SEO services Huston and getting professional SEO services.
The increasing competition and the launching of the new websites demand rethinking your online marketing strategy and SEO is a major part of it. The search engine algorithms keep on changing and this is why using the old age SEO strategy might not work for you. The SEO strategy that pushed you on the top of the search results might be effective after a couple of months. A successful online business that always maintains its position on search engine results keeps tabs on the latest SEO trends and this is what you need to do.
Let’s explore some of the latest SEO trends that can help you to skyrocket your online presence and improve your ranking as well.
Snippets
Giant search engine companies like Google keeps on adopting new methodologies to improve the experience of the users and the increasing importance of snippets is a direct resemblance of this effort. All the featured snippets appear below the top search result and in the world of SEO, this place is called Position 0.
If you are looking forward to taking advantage of this trend and increase the traffic on your website, then you will need to provide a direct answer to some of the most common queries. For example, if you are in the second-hand mobile business, then including answers to questions like ‘What are the benefits of second-hand mobile?’ might help you to appear in the featured snippets.
You should know that more than 56.48% of clicks from Google come directly from featured snippets. It all depends on the quality of your answer, whether your website will appear in the featured snippet or not.
Mobile searches
Mobile searches are increasing at a very fast pace, and there are many sources to prove this. Google published a report in 2015 that said that in almost ten countries, mobile searches had surpassed desktop searches. In addition to this, more than half of the online searches were coming from mobile during 2018 in the U.S.
Because of such trends, Google has adopted the policy of mobile-first index, which means that websites that have been optimized for mobile phones will be ranked higher. This simply means that if you have not optimized your website for mobile or if the amount of content is very less on mobile devices, then you lose ranking in the search results. So, if you are looking to tap on this new trend of SEO, then, first of all, you will have to optimize your website for mobile and after that, you will notice the improvement in your search engine results.
Voice searches
The growing use of mobile devices didn’t only introduce the mobile first index to the world but it also led to a new kid in the block; voice searches. Voice search is becoming a very important part of SEO, and soon, all the companies looking forward to reaping the advantages of SEO will have to include voice search in their SEO strategy. You should know that voice searches aren’t only limited to your smartphones as it is also being performed on smart devices like Alexa and Google home.
Because of the increasing number of voice searches, long-tail keywords will once again become an important part of SEO strategy. So, including long-tail keyword will mean the adoption of voice search in your SEO strategy. For example, if you are in the cloud accounting industry, then you will have to focus on long-tail keywords like ‘How to shift to cloud accounting?’ or ‘Is cloud accounting solution cheap?’.
Semantic search
Google abandoned exact-matching keyword optimization many years ago. But many businesses still build their SEO strategy on the same algorithm. Nowadays, Google first looks at the query context and after that, it analyzes the possible search intent for delivering the result. You can notice this new-gen algorithm in all the SERP and Google Suggest results. So, you will have to modify your strategy according to the Semantic search instead of using the exact-matching keyword optimization.
If you want to stay ahead of other players and strengthen your online presence, then you must use the above-mentioned SEO trends. Instead of making SEO optimization a DIY task, you should hire SEO services Huston and get expected results from your online efforts.
