There has been a dynamic shift in the way consumers buy today. They search for a company’s online reputation before deciding to purchase from them.
90% of consumers are looking into product reviews before even visiting a business. Moreover, 68% of B2B buyers prefer doing product research on their own instead of contacting the sales rep.
Customers today trust the review of people who have already bought and used it. And when it is a mix of both positive and negative reviews, it depicts authenticity.
With the emergence of software review sites, SaaS, and software products buyers are now turning to these websites before buying the product.
You need to ask yourself if you have a good online presence to attract B2B buyers. Of course, the best way is to get your products or services listed on B2B review sites.
Here’s a walk through the top 5 review sites for building the presence of your software products.
1. SoftwareSuggest
The first on our list is SoftwareSuggest, and why not. It is the largest software and service discovery and recommendation platform with listings across 800+ software categories.
They provide a free consultation and help users find the right software for their business. Users can easily compare software in different aspects — pricing, support, features, etc. They can even shortlist the best software as per your business needs. Their software directory is regularly updated.
You will find review pages for every software with the pros and cons, which are only approved after verification.
Their team of software experts aims to provide unmatched assistance and are available 24*7 for any advice related to software solutions.
Alexa Rank: 21,293
Twitter Followers: 2268
LinkedIn Followers: 1534
2. Capterra
Founded in 1999, Capterra is a B2B platform that acts as an intermediary between the buyers and the sellers.
This is the place where you can discover more than 300 software categories. Capterra is one of the most popular Saas review sites, with over 5 million reviews published on the site.
These reviews are first verified and vetted before they are made online. Owned by Gartner, they offer recommendations about the top-rated SaaS-based software as per your business needs.
In other words, Capterra offers the most robust, user-driven perspective on software in the world.
You will find informative blog posts as well as buyer’s guides intended towards educating customers.
Alexa Rank: 5,120
Twitter Followers: 16.6k
LinkedIn Followers: 11,741
3. G2
G2, formerly known as G2 Crowd, is the world’s largest tech marketplace aiming to help businesses discover the right software.
Established in 2012, G2 has garnered over 1,000,000 reviews till now. They claim these reviews to be as authentic as it can get. They use an algorithm to identify fraudulent user reviews. For instance, it tries to identify employees at companies reviewing their own or competitor’s product.
The company is backed by $100M and changing the way businesses research, buy, and manage their software and services.
Investors, analysts, and buyers can use the site to compare and select the best software based on peer reviews.
Alexa Rank: 174,151
Twitter Followers: 31.6K
LinkedIn Followers: 36.5K
4. FinancesOnline
FinancesOnline is one of the leading review sites for software products. It focuses on B2B software services and solutions that can directly impact businesses in leads, conversion, and revenue.
Every month, 2.5 users use FinancesOnline to navigate through different software options and get market insights.
FinancesOnline includes a detailed review of software products and their pricing details, features, integration, and a comparison tool.
Besides, they provide businesses with comprehensive researched data to help drive competitive advantage. Their reports give a 360-overview of the current market trends based on consumer’s behavior and needs.
Alexa Rank: 12,259
Twitter Followers: 1050
LinkedIn Followers: 734
5. TechnologyAdvice
TechnologyAdvice is another powerful, top-rated review site for software products that empower businesses to choose the right tool.
More than 100 software categories are listed on the website, with almost 1500 products to browse.
They use a framework used by IT Central Station to ensure the quality of the reviews published. You will find dedicated resources — buyers guides, educational information, and more, on this platform.
They shortlist the software based on reviews and features to help potential buyers connect with the right seller.
Alexa Rank: 31,296
Twitter Followers: 6935
LinkedIn Followers: 4106
Conclusion
Now that you know about the top review sites for software products, the next step should be to build your brand presence on one or more of these sites.
Begin by checking the categories supported by these review sites.
Based on your software category, one site will be more relevant than the other. So choose wisely.
